Web Analytics is the process of analyzing behaviour of your website visitors and serve them better.
Numbers have a story to tell…
There are usually several insights hidden in data.
Data Analysis sometimes results in counter-intuitive insights which can save millions of dollars for companies
Google Analytics is the most used web analytics tool which helps us to
- explore the data
- disect and anlayse the data
- discover strange patterns that tell us insightful stories
- uncover common patterns of problems
- and convert that into actionable forms
Google Analytics is mainly classified into
- Collecting of data
- Processing and