Google Analytics
Web Analytics
Web Analytics is the process of analyzing behaviour of your website visitors and serve them better.
Numbers have a story to tell… There are usually several insights hidden in data.
Data Analysis sometimes results in counter-intuitive insights which can save millions of dollars for companies
Benefits of Google Analytics
- Explore website data
- Disect and anlayse the data
- Discover strange patterns that tell us insightful stories
- Uncover common patterns of problems
- Convert these findings into actions
Google Analytics is mainly classified into
- Collecting of data
- Configuring
- Processing
- Reporting